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When you join a social network, the reason that you do so is to put yourself in contact with people that you may not have seen for years. There is a mass socializing event that is occurring all over the world as people realize the Internet allows them to interconnect with one another again through social networks. However, social networks are also a fantastic place to do online marketing. The main reason that this is true is because there are so many people that you can contact, of a wide range of different interests, it is literally impossible to not make sales if your marketing is done in the right way.
For instance, if you use the Facebook advertising system, you can actually have people comment on posts that you have made, or even visit many sites by placing advertisements on Facebook for everyone to see. The difficulty with this type of marketing is that the primary focus is always about interacting with other people. The secondary focus, however, is discussing trends of the day or interesting topics that people are discussing right now. In most cases, with the thousands of affiliate programs that are available all over the web, you should be able to join several groups that are related to certain affiliate programs and start to make some money from these individuals. Remember, you don't want to sell them. You simply want to refer to them to websites that are related to what they are discussing, which may sometimes be an affiliate link to a product or service.
Therefore, if you make regular posts on your Facebook account, or any other social network, and occasionally drop an affiliate link into the mix, you will be able to generate a passive income. And, as you continue to share pertinent information with people that are like-minded, and at the same time enjoy your interactions with these groups, you will be doing social media marketing.