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Eighty-five percent of social casino gamers now play on smartphones, while PC has fallen to its lowest market share at 49 percent. Additionally, 27 percent of gamers exclusively play on a mobile device, and the share of the social casino audience that only plays on PC has dropped from 15 percent in 2016 to 6 percent in 2017.
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The lifetime value (LTV) of those who play slots on smartphone is $324. Smartphones slots LTV grew as both average lifetime and average monthly spending increased by 40% and 59% respectively.
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Casino-style players on PC have the highest lifetime value of all players at $623. PC has the highest average spend for every genre except poker.
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Social casino play is a secondary activity for 93% of users. 78% of players watch TV or stream content while playing games. Developers can capitalize on this overlap by timing in-game events to primetime TV slots, when users are most likely to be watching and playing.
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Tablet slots games have the highest conversion rate (8%) of all social casino game types. Slots games have a high share of spending players since users burn through free in-game currency faster than when playing poker or bingo.
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Nearly three quarters of the social casino audience are women. They make up a large majority of the smartphone and desktop audiences, 73% and 72% respectively.
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55% of the social casino players visited a real-world casino in the past 12 months. This segment puts a premium on authenticity, with 69% enjoying playing social slots based on real-life machines.
Eighty-five percent of social casino gamers now play on smartphones, while PC has fallen to its lowest market share at 49 percent. Additionally, 27 percent of gamers exclusively play on a mobile device, and the share of the social casino audience that only plays on PC has dropped from 15 percent in 2016 to 6 percent in 2017.The lifetime value (LTV) of those who play slots on smartphone is $324. Smartphones slots LTV grew as both average lifetime and average monthly spending increased by 40% and 59% respectively.Casino-style players on PC have the highest lifetime value of all players at $623. PC has the highest average spend for every genre except poker.Social casino play is a secondary activity for 93% of users. 78% of players watch TV or stream content while playing games. Developers can capitalize on this overlap by timing in-game events to primetime TV slots, when users are most likely to be watching and playing.Tablet slots games have the highest conversion rate (8%) of all social casino game types. Slots games have a high share of spending players since users burn through free in-game currency faster than when playing poker or bingo.Nearly three quarters of the social casino audience are women. They make up a large majority of the smartphone and desktop audiences, 73% and 72% respectively.55% of the social casino players visited a real-world casino in the past 12 months. This segment puts a premium on authenticity, with 69% enjoying playing social slots based on real-life machines.
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