For some things, Nintendo is very slow to react to the market at. But one division of the company has proven to be much faster at reacting, and that's Nintendo's own Pokemon Company. A joint-venture between Nintendo, Creatures, and Pokemon Developer Game Freak, The Pokemon Company has always been first to adopt strategies and markets Nintendo would usually take their time with. TPC has been embracing competitive Pokemon since the DS games, meanwhile it took Nintendo until the latest Smash Bros. game to see the appeal in eSports. TPC was quick to capitalize on the rise of smartphone gaming, while Nintendo took until 2016 to release their first smartphone app, and December of that year to release its first actual game. TPC produced its own Super Bowl Commercial for the series 20th anniversary, while Nintendo waited until the impending release of the Switch a whole year later to make its first one. And TPC has been producing and licensing Pokemon media with the Anime and various movies, including an upcoming live-action Detective Pikachu film for years, while Nintendo is only now starting to take licensing out their characters for other mediums more seriously again.Nintendo lately has been a much more reactive and less conservative company than they've been known to be with the Switch, but The Pokemon Company always felt a step ahead of Nintendo in several ways.
For some things, Nintendo is very slow to react to the market at. But one division of the company has proven to be much faster at reacting, and that's Nintendo's own Pokemon Company. A joint-venture between Nintendo, Creatures, and Pokemon Developer Game Freak, The Pokemon Company has always been first to adopt strategies and markets Nintendo would usually take their time with. TPC has been embracing competitive Pokemon since the DS games, meanwhile it took Nintendo until the latest Smash Bros. game to see the appeal in eSports. TPC was quick to capitalize on the rise of smartphone gaming, while Nintendo took until 2016 to release their first smartphone app, and December of that year to release its first actual game. TPC produced its own Super Bowl Commercial for the series 20th anniversary, while Nintendo waited until the impending release of the Switch a whole year later to make its first one. And TPC has been producing and licensing Pokemon media with the Anime and various movies, including an upcoming live-action Detective Pikachu film for years, while Nintendo is only now starting to take licensing out their characters for other mediums more seriously again.
Nintendo lately has been a much more reactive and less conservative company than they've been known to be with the Switch, but The Pokemon Company always felt a step ahead of Nintendo in several ways.
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